The “Sweet Caroline” Tour: A Neil Diamond Concert Celebration, starring the #1 Neil Diamond Performer in the world, Jay White is the first-ever community event to raise funds for Parkinson Place and the Parkinson Research Foundation. The full New Year’s Eve event encompasses a VIP cocktail reception, five-star dining experience, Neil Diamond tribute concert starring Jay White and After Party featuring Chameleon, Florida’s premier dance band. Wilde Productions was commissioned to brand the event and create awareness for the fundraiser. Our very first step was creating the sponsorship brochure, followed by the event and ticketing websites. We developed a detailed marketing plan and public relations campaign, as well as produced all advertisements, signage and marketing materials.