Wilde Jaguar Concours d’ Elegance, founded on January 16, 1958, exists to promote and encourage a spirit of mutual interest and assistance among owners of Jaguar automobiles, to assist in the formation of local Jaguar owners’ clubs and to charter these groups, to provide a means for the exchange of information concerning Jaguar automobiles, and to publish periodic bulletins and magazines containing material of interest to members. Wilde Productions created and helped sponsor all print and outdoor signage materials.